MGI Personalizes 20,000 Graph Expo Directory Covers with Variable Data Embossed Foil

Published Friday, 31 July, 2015

MGI Personalizes 20,000 Graph Expo Directory Covers with Variable Data Embossed Foil

Attendees at Largest U.S. Print Trade Show to Receive Guide Enhanced with 3D Textures & Embossed Foil Designs via MGI Collaboration with Printing Impressions, Mohawk, KDX & API.

MELBOURNE, FL, USA (July 27th, 2015) MGI Digital Technology has produced 20,000 “Tip-on” Cover Cards for the GRAPH EXPO 15 Show Directory with its unique, integrated JETvarnish 3D Spot UV Coater & iFOIL Hot Foiling Solution. The iFOIL was recently honored by the Printing Industries of America (PIA) with a 2015 InterTech Technology Award to match the one earned by the JETvarnish 3D in 2013.

The project was done in partnership with The Printing Impressions Group, which publishes the annual Show Directory for GRAPH EXPO, and MGI Business Partners Mohawk Fine Papers, KDX America (lamination film) and API Foils. The cards were cut by premier finisher, The Printer’s Edge.

Four separate cover card designs were created with decorative 3D Textures and Embossed Foil highlights. Each card was printed with a personalized name on the MGI Meteor DP8700 Xl+ with variable data (VDP) and enhanced on the JETvarnish 3D & iFOIL with Variable Data Finishing (VDF) techniques.   

“MGI is proud to continue our tradition of working with GRAPH EXPO, Printing Impressions and our Business Partners to produce a directory worthy of the most important printing trade show in the United States.” said Kevin Abergel, MGI USA’s Vice President of Sales & Marketing. “This project demonstrates our VDP production press & VDF production finishing capabilities to industry professionals looking to expand their businesses with profitable services that attract new customers. Our 3D Spot UV & Embossed Foiling effects can dramatically add value, impact and excitement to good designs and printed output.” 

GRAPH EXPO 15 & CPP EXPO (Converting & Package Printing) will be held at McCormick Place in Chicago, IL from Sept. 13th – 16th. It is the largest and most comprehensive Graphic Communications trade show in the Americas.
MGI will be demonstrating the iFOIL & JETvarnish 3D solutions in live production; as well as a new breakthrough Digital Toner Foiling product, the iFOIL T - at GRAPH EXPO 15 (Booth #3013).