Heret Printing Cracks Digital Packaging with MGI’s JETvarnish 3D & iFOIL

Published Monday, 6 July, 2015
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For over 75 years, Heret Printing, based in YAVNE, Israel, has delivered world-class production packaging solutions to a wide variety of industries. Heret provides customized print distribution and enterprise-level, supply-chain services to international brands such as Soda Stream, Ahava, Sabon and many more. In addition to their powerful high-volume production infrastructure, Heret also specializes in providing detailed, luxurious, high-end packaging options to elite clientele in the beauty, cosmetics and skin care industries.


Heret Printing is committed to providing complete beginning-to-end business support to every customer. This full-service, project management approach starts with consulting during the early stage of the package design process, continues on through production and lasts until the finished product is delivered. To provide a complete portfolio of commercial printing service options, Heret has invested in multiple presses (offset and digital) and a wide range of in-house finishing equipment. One notable example was implementing the world’s first HP Indigo 30000 digital press for folding cartons.


In March 2015, Heret Printing installed the latest version of the MGI JETvarnish 3D Digital Spot UV and inline iFOIL system – a 100% Digital solution to produce personalized 3D Spot Coating and Embossed Hot Foil Stamping applications for all of their digital and offset presses – including the HP Indigo 30000.


Yarden Ben-Dor Heret Printing Executive Vice President says: “Last year, we were chosen by HP to be the first company in the world to install the HP Indigo 30000 Digital Press, a unique solution for digital printing of folding cartons in the packaging industry. Now it is time to turn to focus on finishing our printed output with the very innovative 3D Spot Coating and Hot Foil Stamping equipment from MGI in France.”


“In addition to offering amazing quality and spectacular results, we have all the advantages of going digital for Spot UV Coating and Foiling – quick turnaround, no plates and tooling, no media changes and much more. The HP Indigo 30000 and MGI JETvarnish 3D/iFOIL are the perfect fit for all my B2 (50x70) packaging for folding cartons up to 550 µm”.


The JETvarnish 3D and iFOIL utilize MGI's patented inkjet & hot foil stamping technology to provide digital Spot UV coating in plain 2D and 3D (up to 200µm thickness) & Embossed Foil textured effects in one pass. The Digital Hot Foil and Embossing functions are inline with the varnish application process on substrates and sheets up to 52 x 1050 mm in size (from 135 to 600gsm). This digital Spot UV coating process is 100% variable data capable with barcode reader options that enable custom spot varnished prints with unique graphics, text and numeric data.


Yarden Ben-Dor adds: “Good printing quality is not enough. Even with our latest digital press, all the end-user’s perceived value is coming from the finishing techniques. Now, thanks to the 100% digital JETvarnish 3D Spot Coating integration with the personalization of the iFOIL Hot Foiling module, Heret can help our print customers create a deep personal and emotional connection for their brands with our personalized product packaging options.”


One of Heret Printing’s biggest customers is Sabon, an international bath and body products brand.  Their elegant salon-style products require packaging with very refined details and intricate foil applications. After acquiring MGI’s JETvarnish 3D & iFOIL solution, most of this production was transferred from the traditional offset, die-making method to the MGI digital process. The result was a considerable savings of time, money and resources. Furthermore, the finishing quality was so impressive that the customer increased orders and generated additional revenue for Heret.


Yarden Ben-Dor continues: “All this MGI digital equipment is really giving us an edge in the marketplace. We can move forward with new projects more quickly and operate faster than the competition. We can produce and customize finishing projects on-demand now. The same Spot UV & foiling run can include personalization in multiple languages for commercial and retail customers with international distribution. The JETvarnish 3D & iFOIL are unique when it comes to adding value to printed output with enhanced, deluxe finishing treatments such as 2D/3D UV Spot Coating and Embossed Hot Foiling.”


Victor Abergel, MGI Executive Vice President concludes: “We are very proud to have been selected by Heret Printing as the best solution available on the market for Spot Coating and Hot Foil Stamping. The MGI equipment is the perfect hybrid solution for both offset and digital presses. The MGI JETvarnish 3D & iFOIL are delivering astonishing tactile finishing results for small, medium and large runs. All Heret Printing customers are really impressed by the output. It is going much further in terms of creativity and quality than traditional and existing digital equipment.”