Gary Chmielewski and Mark Day
"We wanted something new, something revolutionary—a true game changer - JETvarnish 3D."

Northern Ohio Printing: Finding the Right Solution

Founder and President Gary Chmielewski credits the company's ability to evolve during uncertain times, along with a stellar staff and capex investments, as the reasons for much of its success.

Expanding from a service provider that once only offered basic offset printing, Chmielewski feels Northern Ohio Printing has become an industry leader by remaining on the forefront of new technology.

One recent investment is an MGI JETvarnish 3D inkjet spot UV coater, which Northern Ohio Printing purchased last Fall. Chmielewski started to research options for digital spot UV coating in early 2012 to help differentiate his shop from other printers. "We wanted something new, something revolutionary—a true game changer."

The JETvarnish 3D allows end users to differentiate their brands and adds a new dimension of visual appeal to a wide range of projects. It is a 100 percent digital process that requires no plates, screens or makeready, and combines traditional flat spot UV coating and new 3D raised effects together for the first time in one production unit.

He sees tremendous growth potential for the process. "Direct marketing communications are a natural fit for digital spot UV coating" according to Chmielewski. "I also see the JETvarnish 3D opening up new opportunities for us in the area of light packaging, point-of-purchase and retail communications."

Northern Ohio Printing calls its offering "Sculpted UV," a trademarked name. The firm bought the Internet domain name and sends all of its prospects to the site, so they can view the process and better understand, from a technical standpoint, how they can apply it to their marketing materials. "It's really taken off," Chmielewski shares.